/* ============================================================
   AvanX Marketing — Landing styles
   Paleta:
     #F88238  Naranja AvanX
     #545454  Gris
     #1B1C1E  Negro/azulado oscuro
     #FAF8F8  Off-white
   ============================================================ */

:root {
  --orange: #F88238;
  --orange-dark: #d96a23;
  --gray: #545454;
  --gray-light: #8a8a8a;
  --gray-soft: #e8e6e3;
  --gray-bg: #f0eeea;
  --dark: #1B1C1E;
  --dark-2: #25262a;
  --light: #FAF8F8;
  --white: #ffffff;

  --maxw: 1180px;
  --radius: 14px;
  --radius-sm: 8px;
  --shadow: 0 20px 60px -20px rgba(0, 0, 0, 0.35);

  --font-display: 'Poppins', system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --font-body: 'Inter', system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
}

/* ----- Reset / base ----- */
*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--font-body);
  background: var(--light);
  color: var(--dark);
  line-height: 1.6;
  font-size: 16px;
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3, h4 {
  font-family: var(--font-display);
  font-weight: 800;
  color: var(--dark);
  margin: 0 0 0.5em 0;
  line-height: 1.15;
  letter-spacing: -0.02em;
}

h1 { font-size: clamp(2.2rem, 5.5vw, 4rem); }
h2 { font-size: clamp(1.8rem, 3.8vw, 2.8rem); }
h3 { font-size: clamp(1.2rem, 2vw, 1.5rem); }

p {
  margin: 0 0 1rem 0;
  color: var(--gray);
}

a {
  color: var(--orange);
  text-decoration: none;
  transition: color .25s ease;
}

a:hover { color: var(--orange-dark); }

img { max-width: 100%; display: block; }

.container {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 0 24px;
}

.section {
  padding: 96px 0;
}

.section-dark {
  background: var(--dark);
  color: var(--light);
}
.section-dark h1,
.section-dark h2,
.section-dark h3 { color: var(--light); }
.section-dark p { color: #c9c9c9; }

.section-gray {
  background: var(--gray-bg);
}

.section-gray .card {
  background: var(--white);
  border-color: rgba(0,0,0,0.06);
}

.eyebrow {
  display: inline-block;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.78rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 14px;
}

.text-orange { color: var(--orange); }
.bg-orange { background: var(--orange); }

/* Acento tipográfico Playfair italic */
.script {
  font-family: 'Playfair Display', Georgia, serif;
  font-style: italic;
  font-weight: 500;
  letter-spacing: -0.01em;
}
.script.text-orange { color: var(--orange); }

/* Sección humanizada (foto + texto para subpáginas) */
.human-section {
  background: var(--white);
  padding: 96px 0;
}

.human-grid {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 80px;
  align-items: center;
}

.human-grid.reverse {
  grid-template-columns: 1fr 1.05fr;
}

.human-grid.reverse .human-image {
  order: -1;
}

.human-image {
  position: relative;
  border-radius: 24px;
  overflow: hidden;
  aspect-ratio: 5 / 4;
  background: var(--gray-bg);
}

.human-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: grayscale(50%) saturate(0.9) contrast(1.02) brightness(0.98);
  transition: filter .4s ease;
}

.human-image:hover img {
  filter: grayscale(20%) saturate(1) contrast(1.04);
}

.human-image .photo-tag {
  position: absolute;
  bottom: 18px;
  left: 18px;
  background: rgba(27, 28, 30, 0.85);
  backdrop-filter: blur(6px);
  color: var(--light);
  padding: 8px 16px;
  border-radius: 999px;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.human-text h2 {
  font-size: clamp(1.9rem, 3.5vw, 2.6rem);
  margin-bottom: 22px;
  line-height: 1.1;
}

.human-text > p {
  color: var(--gray);
  font-size: 1.02rem;
  max-width: 480px;
  margin-bottom: 18px;
}

@media (max-width: 960px) {
  .human-section { padding: 72px 0; }
  .human-grid,
  .human-grid.reverse { grid-template-columns: 1fr; gap: 40px; }
  .human-grid.reverse .human-image { order: 0; }
}

/* ----- Header / Nav (full-width oscuro) ----- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--dark);
  border-bottom: 1px solid rgba(255,255,255,0.06);
  box-shadow: 0 4px 24px -8px rgba(0,0,0,0.25);
}

.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 14px 28px;
  max-width: 1280px;
  margin: 0 auto;
}

.brand img {
  height: 42px;
  width: auto;
  display: block;
}

.nav-toggle {
  display: none;
  background: none;
  border: 0;
  cursor: pointer;
  padding: 8px;
}

.nav-toggle span {
  display: block;
  width: 26px;
  height: 2px;
  background: var(--light);
  margin: 6px 0;
  transition: transform .3s ease, opacity .3s ease;
}

.nav-toggle.is-open span:nth-child(1) { transform: translateY(8px) rotate(45deg); }
.nav-toggle.is-open span:nth-child(2) { opacity: 0; }
.nav-toggle.is-open span:nth-child(3) { transform: translateY(-8px) rotate(-45deg); }

.nav-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  gap: 28px;
  align-items: center;
}

.nav-list a {
  color: var(--light);
  font-weight: 500;
  font-size: 0.95rem;
  position: relative;
  padding: 6px 0;
}

.nav-list a:hover { color: var(--orange); }

.nav-list a.active {
  color: var(--orange);
}

.nav-list a.active::after {
  content: "";
  position: absolute;
  bottom: -4px;
  left: 0;
  right: 0;
  height: 2px;
  background: var(--orange);
  border-radius: 2px;
}

.nav-cta {
  padding: 9px 18px !important;
  background: var(--orange);
  color: var(--dark) !important;
  border-radius: 999px;
  font-weight: 700 !important;
  font-size: 0.88rem;
}

.nav-cta:hover {
  background: var(--orange-dark);
  color: var(--white) !important;
}

/* ----- Buttons ----- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 11px 22px;
  border-radius: 999px;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.92rem;
  letter-spacing: 0.01em;
  cursor: pointer;
  border: 2px solid transparent;
  transition: transform .2s ease, background .25s ease, color .25s ease, border-color .25s ease;
  text-align: center;
}

.btn svg { width: 18px; height: 18px; }

.btn-sm {
  padding: 9px 18px;
  font-size: 0.85rem;
}

.btn:hover { transform: translateY(-2px); }

.btn-primary {
  background: var(--orange);
  color: var(--dark);
}
.btn-primary:hover {
  background: var(--orange-dark);
  color: var(--white);
}

.btn-ghost {
  background: transparent;
  color: var(--dark);
  border-color: var(--gray-soft);
}
.btn-ghost:hover {
  border-color: var(--dark);
  color: var(--dark);
}

.section-dark .btn-ghost {
  color: var(--light);
  border-color: rgba(255,255,255,0.25);
}
.section-dark .btn-ghost:hover {
  border-color: var(--orange);
  color: var(--orange);
}

.btn-dark {
  background: var(--dark);
  color: var(--light);
}
.btn-dark:hover {
  background: var(--orange);
  color: var(--dark);
}

.btn-whatsapp {
  background: #25D366;
  color: #fff;
}
.btn-whatsapp:hover {
  background: #1DA851;
  color: #fff;
}

.btn-row {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: 28px;
}

/* ----- Hero (fondo claro) ----- */
.hero {
  position: relative;
  background: var(--light);
  color: var(--dark);
  overflow: hidden;
  padding: 100px 0 120px;
  margin-top: 0;
}

.hero::before {
  content: "";
  position: absolute;
  width: 600px;
  height: 600px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(248,130,56,0.12), transparent 70%);
  top: -200px;
  right: -150px;
  filter: blur(50px);
}

.hero::after {
  content: "";
  position: absolute;
  width: 400px;
  height: 400px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(84,84,84,0.06), transparent 70%);
  bottom: -150px;
  left: -100px;
  filter: blur(40px);
}

.hero-inner {
  position: relative;
  display: grid;
  grid-template-columns: 1.2fr 0.85fr;
  gap: 60px;
  align-items: center;
}

.hero h1 {
  color: var(--dark);
  margin-bottom: 24px;
}

.hero h1 .accent {
  font-family: 'Playfair Display', Georgia, serif;
  font-style: italic;
  font-weight: 500;
  color: var(--orange);
  letter-spacing: -0.01em;
}

.hero-lead {
  font-size: 1.1rem;
  color: var(--gray);
  max-width: 540px;
  margin-bottom: 8px;
}

.hero-lead strong {
  color: var(--dark) !important;
}

.hero-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 48px;
  max-width: 540px;
}

.stat {
  background: var(--white);
  border: 1px solid var(--gray-soft);
  padding: 18px;
  border-radius: var(--radius-sm);
}

.stat strong {
  display: block;
  font-family: var(--font-display);
  font-size: 1.8rem;
  color: var(--orange);
  font-weight: 800;
  line-height: 1;
  margin-bottom: 6px;
}
.stat span {
  font-size: 0.85rem;
  color: var(--gray);
}

.hero-art {
  position: relative;
  display: flex;
  justify-content: center;
  align-items: center;
}

.hero-card {
  position: relative;
  width: 100%;
  max-width: 380px;
  background: linear-gradient(140deg, rgba(255,255,255,0.06), rgba(255,255,255,0.02));
  border: 1px solid rgba(255,255,255,0.12);
  border-radius: 22px;
  padding: 28px;
  backdrop-filter: blur(20px);
}

.hero-card .badge {
  display: inline-block;
  background: var(--orange);
  color: var(--dark);
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.75rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  padding: 6px 12px;
  border-radius: 999px;
  margin-bottom: 18px;
}

.hero-card h3 {
  color: var(--light);
  margin-bottom: 18px;
  font-size: 1.2rem;
}

.bar-chart {
  display: flex;
  align-items: flex-end;
  gap: 10px;
  height: 140px;
  margin-bottom: 18px;
}

.bar-chart .bar {
  flex: 1;
  background: linear-gradient(180deg, var(--orange) 0%, rgba(248,130,56,0.3) 100%);
  border-radius: 6px 6px 2px 2px;
  position: relative;
  transition: all .4s ease;
  animation: barGrow 1.2s ease-out backwards;
}

.bar-chart .bar:nth-child(1) { height: 35%; animation-delay: 0s; }
.bar-chart .bar:nth-child(2) { height: 52%; animation-delay: 0.1s; }
.bar-chart .bar:nth-child(3) { height: 48%; animation-delay: 0.2s; }
.bar-chart .bar:nth-child(4) { height: 70%; animation-delay: 0.3s; }
.bar-chart .bar:nth-child(5) { height: 85%; animation-delay: 0.4s; }
.bar-chart .bar:nth-child(6) { height: 100%; animation-delay: 0.5s; }

@keyframes barGrow {
  from { height: 0%; opacity: 0; }
}

.hero-card .metric-row {
  display: flex;
  justify-content: space-between;
  padding-top: 14px;
  border-top: 1px solid rgba(255,255,255,0.08);
}
.hero-card .metric {
  font-size: 0.85rem;
  color: #b9b9b9;
}
.hero-card .metric strong {
  display: block;
  color: var(--light);
  font-family: var(--font-display);
  font-size: 1.1rem;
  font-weight: 700;
}
.hero-card .metric .up { color: #4ade80; font-size: 0.75rem; }

/* ----- Marquee de plataformas ----- */
.platforms {
  background: var(--dark-2);
  color: var(--light);
  padding: 36px 0;
  border-top: 1px solid rgba(255,255,255,0.05);
  border-bottom: 1px solid rgba(255,255,255,0.05);
}

.platforms-title {
  text-align: center;
  font-family: var(--font-display);
  font-size: 0.78rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: #999;
  margin-bottom: 24px;
}

.platforms-row {
  display: flex;
  justify-content: center;
  align-items: center;
  gap: 56px;
  flex-wrap: wrap;
}

.platform-pill {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-display);
  font-weight: 600;
  color: #d9d9d9;
  font-size: 1.05rem;
  transition: color .25s ease, transform .25s ease;
}

.platform-pill:hover {
  color: var(--orange);
  transform: translateY(-2px);
}

.platform-pill svg {
  width: 22px;
  height: 22px;
}

/* ----- Section heading block ----- */
.section-head {
  max-width: 720px;
  margin: 0 auto 56px;
  text-align: center;
}

.section-head p {
  font-size: 1.05rem;
  color: var(--gray);
}

/* ----- Servicios / cards ----- */
.cards-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 26px;
}

.card {
  background: var(--white);
  border: 1px solid #ececec;
  border-radius: var(--radius);
  padding: 32px 28px;
  transition: transform .3s ease, box-shadow .3s ease, border-color .3s ease;
  position: relative;
  overflow: hidden;
}

.card::after {
  content: "";
  position: absolute;
  bottom: 0;
  left: 0;
  width: 100%;
  height: 3px;
  background: var(--orange);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform .35s ease;
}

.card:hover {
  transform: translateY(-6px);
  box-shadow: var(--shadow);
  border-color: transparent;
}

.card:hover::after {
  transform: scaleX(1);
}

.card-icon {
  width: 54px;
  height: 54px;
  border-radius: 14px;
  background: rgba(248,130,56,0.12);
  color: var(--orange);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
}

.card-icon svg {
  width: 28px;
  height: 28px;
}

/* Card-icon con logo de marca (mantiene los colores oficiales) */
.card-icon.brand-logo {
  width: 60px;
  height: 60px;
  background: var(--white);
  border: 1px solid var(--gray-soft);
  padding: 10px;
}

.card-icon.brand-logo svg {
  width: 100%;
  height: 100%;
}

/* Para fondos grises de algunas marcas */
.card-icon.brand-google,
.card-icon.brand-meta,
.card-icon.brand-tiktok,
.card-icon.brand-pinterest,
.card-icon.brand-linkedin,
.card-icon.brand-email {
  width: 60px;
  height: 60px;
  border-radius: 14px;
  padding: 0;
  overflow: hidden;
  background: var(--white);
  border: 1px solid var(--gray-soft);
}

.card-icon.brand-google svg,
.card-icon.brand-meta svg,
.card-icon.brand-tiktok svg,
.card-icon.brand-pinterest svg,
.card-icon.brand-linkedin svg,
.card-icon.brand-email svg {
  width: 38px;
  height: 38px;
}

.card h3 {
  font-size: 1.2rem;
  margin-bottom: 10px;
}

.card p {
  font-size: 0.95rem;
  margin: 0;
}

/* ----- 2 columnas (data driven section) ----- */
.split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}

.split-art {
  background: var(--dark);
  border-radius: 20px;
  padding: 36px;
  position: relative;
  overflow: hidden;
  min-height: 380px;
}

.split-art::before {
  content: "";
  position: absolute;
  inset: -50%;
  background: radial-gradient(circle, rgba(248,130,56,0.2), transparent 60%);
}

.kpi-grid {
  position: relative;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

.kpi {
  background: rgba(255,255,255,0.05);
  border: 1px solid rgba(255,255,255,0.1);
  border-radius: 12px;
  padding: 20px;
}

.kpi-label {
  font-size: 0.78rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: #aaa;
  margin-bottom: 8px;
}

.kpi-value {
  font-family: var(--font-display);
  font-size: 1.8rem;
  font-weight: 800;
  color: var(--light);
  line-height: 1;
}

.kpi-delta {
  display: inline-block;
  margin-top: 8px;
  font-size: 0.8rem;
  font-weight: 600;
  color: #4ade80;
}

.kpi-delta.down { color: #ef4444; }

.list-check {
  list-style: none;
  padding: 0;
  margin: 24px 0 0;
}

.list-check li {
  position: relative;
  padding-left: 32px;
  margin-bottom: 14px;
  color: var(--gray);
}

.list-check li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 4px;
  width: 20px;
  height: 20px;
  background: var(--orange);
  border-radius: 50%;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%231B1C1E' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'><polyline points='4 12 10 18 20 7'/></svg>");
  background-size: 14px;
  background-position: center;
  background-repeat: no-repeat;
}

/* ----- CTA banner ----- */
.cta-banner {
  background: linear-gradient(135deg, var(--orange) 0%, #ffaf6e 100%);
  border-radius: 24px;
  padding: 60px 48px;
  text-align: center;
  color: var(--dark);
  position: relative;
  overflow: hidden;
}

.cta-banner::before {
  content: "X";
  position: absolute;
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 22rem;
  right: -40px;
  top: -80px;
  color: rgba(27,28,30,0.07);
  line-height: 1;
}

.cta-banner h2 {
  color: var(--dark);
  margin-bottom: 16px;
  position: relative;
}

.cta-banner p {
  color: var(--dark);
  font-size: 1.1rem;
  max-width: 560px;
  margin: 0 auto 28px;
  position: relative;
}

.cta-banner .btn-row {
  justify-content: center;
  position: relative;
}

/* ----- Clientes grid ----- */
.clients-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
}

.client-tile {
  background: var(--white);
  border: 1px solid #ececec;
  border-radius: var(--radius-sm);
  padding: 36px 18px;
  display: flex;
  align-items: center;
  justify-content: center;
  min-height: 120px;
  color: var(--gray-light);
  font-family: var(--font-display);
  font-weight: 700;
  letter-spacing: 0.05em;
  transition: all .25s ease;
}

.client-tile:hover {
  border-color: var(--orange);
  color: var(--orange);
  transform: translateY(-3px);
}

/* ----- Testimonials ----- */
.testimonial {
  background: var(--white);
  border-radius: var(--radius);
  padding: 36px;
  border: 1px solid #ececec;
  position: relative;
}

.testimonial::before {
  content: "\201C";
  position: absolute;
  top: 4px;
  left: 24px;
  font-family: var(--font-display);
  font-size: 5rem;
  color: var(--orange);
  line-height: 1;
  opacity: 0.4;
}

.testimonial-text {
  position: relative;
  font-size: 1.05rem;
  color: var(--dark);
  margin-bottom: 24px;
  line-height: 1.6;
}

.testimonial-author {
  display: flex;
  align-items: center;
  gap: 14px;
}

.testimonial-avatar {
  width: 48px;
  height: 48px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--orange), #ffb37a);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--dark);
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 1.1rem;
}

.testimonial-name {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.95rem;
  color: var(--dark);
}
.testimonial-role {
  font-size: 0.85rem;
  color: var(--gray);
}

/* ----- Asesorías cards ----- */
.advisory-card {
  background: var(--white);
  border: 1px solid #ececec;
  border-radius: var(--radius);
  padding: 36px 32px;
  display: flex;
  flex-direction: column;
  gap: 16px;
  transition: all .3s ease;
  position: relative;
}

.advisory-card.featured {
  background: var(--dark);
  color: var(--light);
  border-color: var(--dark);
  transform: translateY(-10px);
  box-shadow: 0 30px 60px -20px rgba(0,0,0,0.4);
}

.advisory-card.featured h3 { color: var(--light); }
.advisory-card.featured p { color: #c9c9c9; }
.advisory-card.featured .advisory-price { color: var(--orange); }

.advisory-card .tag {
  position: absolute;
  top: 20px;
  right: 20px;
  background: var(--orange);
  color: var(--dark);
  font-family: var(--font-display);
  font-size: 0.7rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 5px 10px;
  border-radius: 999px;
}

.advisory-price {
  font-family: var(--font-display);
  font-size: 1.3rem;
  font-weight: 800;
  color: var(--orange);
}

.advisory-card ul {
  list-style: none;
  padding: 0;
  margin: 0;
}

.advisory-card ul li {
  padding: 10px 0 10px 26px;
  border-bottom: 1px solid rgba(0,0,0,0.06);
  position: relative;
  font-size: 0.94rem;
}

.advisory-card.featured ul li {
  border-bottom-color: rgba(255,255,255,0.08);
}

.advisory-card ul li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 16px;
  width: 16px;
  height: 16px;
  border-radius: 50%;
  background: var(--orange);
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%231B1C1E' stroke-width='4' stroke-linecap='round' stroke-linejoin='round'><polyline points='4 12 10 18 20 7'/></svg>");
  background-size: 11px;
  background-position: center;
  background-repeat: no-repeat;
}

.advisory-card ul li:last-child { border-bottom: 0; }

/* ----- Form ----- */
.form-wrap {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: start;
}

.form-info h2 { color: var(--light); }
.form-info p { color: #c9c9c9; }

.contact-line {
  display: flex;
  align-items: center;
  gap: 14px;
  padding: 14px 0;
  border-bottom: 1px solid rgba(255,255,255,0.08);
  color: var(--light);
}

.contact-line svg {
  width: 22px;
  height: 22px;
  color: var(--orange);
  flex-shrink: 0;
}

.contact-line strong {
  font-family: var(--font-display);
  font-weight: 700;
}
.contact-line span {
  color: #b9b9b9;
  font-size: 0.92rem;
  display: block;
}

.form-card {
  background: var(--white);
  border-radius: var(--radius);
  padding: 36px;
  color: var(--dark);
  box-shadow: var(--shadow);
}

.form-card h3 {
  font-size: 1.3rem;
  margin-bottom: 6px;
}

.form-card .form-sub {
  color: var(--gray);
  font-size: 0.92rem;
  margin-bottom: 24px;
}

.field {
  margin-bottom: 18px;
}

.field label {
  display: block;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 0.82rem;
  color: var(--dark);
  margin-bottom: 6px;
  letter-spacing: 0.02em;
}

.field input,
.field select,
.field textarea {
  width: 100%;
  padding: 12px 14px;
  border: 1.5px solid #e1e1e1;
  border-radius: var(--radius-sm);
  font-family: var(--font-body);
  font-size: 0.95rem;
  color: var(--dark);
  background: #fafafa;
  transition: border-color .2s ease, background .2s ease;
}

.field input:focus,
.field select:focus,
.field textarea:focus {
  outline: none;
  border-color: var(--orange);
  background: var(--white);
}

.field textarea {
  min-height: 110px;
  resize: vertical;
  font-family: var(--font-body);
}

.form-msg {
  display: none;
  padding: 14px;
  border-radius: var(--radius-sm);
  margin-bottom: 16px;
  font-size: 0.95rem;
}
.form-msg.success {
  display: block;
  background: rgba(74,222,128,0.12);
  color: #166534;
  border: 1px solid rgba(74,222,128,0.4);
}
.form-msg.error {
  display: block;
  background: rgba(239,68,68,0.12);
  color: #991b1b;
  border: 1px solid rgba(239,68,68,0.4);
}

/* ----- Footer ----- */
.footer {
  background: var(--dark);
  color: var(--light);
  padding: 72px 0 32px;
  border-top: 1px solid rgba(255,255,255,0.05);
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 48px;
  margin-bottom: 48px;
}

.footer-brand img {
  height: 50px;
  margin-bottom: 16px;
}

.footer-brand p {
  color: #b9b9b9;
  font-size: 0.95rem;
  max-width: 320px;
}

.footer h4 {
  font-family: var(--font-display);
  font-size: 0.85rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 18px;
}

.footer ul {
  list-style: none;
  padding: 0;
  margin: 0;
}

.footer ul li {
  margin-bottom: 10px;
}

.footer ul a {
  color: #c9c9c9;
  font-size: 0.94rem;
}

.footer ul a:hover { color: var(--orange); }

.footer-bottom {
  border-top: 1px solid rgba(255,255,255,0.08);
  padding-top: 24px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 12px;
  color: #999;
  font-size: 0.85rem;
}

.socials {
  display: flex;
  gap: 12px;
}

.socials a {
  width: 36px;
  height: 36px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border-radius: 50%;
  background: rgba(255,255,255,0.06);
  color: var(--light);
  transition: all .25s ease;
}

.socials a:hover {
  background: var(--orange);
  color: var(--dark);
}

.socials svg { width: 16px; height: 16px; }

/* ----- WhatsApp floating button ----- */
.wa-float {
  position: fixed;
  bottom: 24px;
  right: 24px;
  width: 60px;
  height: 60px;
  background: #25D366;
  color: #fff;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: 0 10px 30px rgba(37,211,102,0.35);
  z-index: 50;
  transition: transform .25s ease;
}

.wa-float:hover {
  transform: scale(1.08);
  color: #fff;
}

.wa-float::before {
  content: "";
  position: absolute;
  inset: 0;
  border-radius: 50%;
  background: #25D366;
  z-index: -1;
  animation: pulse 2s infinite;
}

@keyframes pulse {
  0% { transform: scale(1); opacity: 0.7; }
  100% { transform: scale(1.5); opacity: 0; }
}

.wa-float svg { width: 30px; height: 30px; }

/* ----- Page hero (subpáginas) ----- */
.page-hero {
  background: var(--dark);
  color: var(--light);
  padding: 90px 0 80px;
  margin-top: 0;
  position: relative;
  overflow: hidden;
}

.page-hero::before {
  content: "";
  position: absolute;
  width: 500px;
  height: 500px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(248,130,56,0.18), transparent 70%);
  top: -150px;
  right: -100px;
  filter: blur(40px);
}

.page-hero-inner {
  position: relative;
  max-width: 720px;
}

.page-hero h1 {
  color: var(--light);
  margin-bottom: 18px;
}

.page-hero p {
  color: #c9c9c9;
  font-size: 1.1rem;
  margin: 0;
}

/* ----- Process steps ----- */
.steps {
  counter-reset: step;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
}

.step {
  position: relative;
  padding: 32px 24px;
  background: var(--white);
  border-radius: var(--radius);
  border: 1px solid #ececec;
}

.step::before {
  counter-increment: step;
  content: "0" counter(step);
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 2.4rem;
  color: var(--orange);
  line-height: 1;
  display: block;
  margin-bottom: 14px;
}

.step h3 { font-size: 1.1rem; margin-bottom: 8px; }
.step p { font-size: 0.92rem; margin: 0; }

/* ----- Values list ----- */
.values-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}

.value-item {
  padding: 28px;
  background: var(--white);
  border: 1px solid #ececec;
  border-radius: var(--radius);
}

.value-item-num {
  font-family: var(--font-display);
  color: var(--orange);
  font-weight: 800;
  font-size: 0.85rem;
  letter-spacing: 0.18em;
  margin-bottom: 14px;
  display: block;
}

/* ----- Responsive ----- */
@media (max-width: 960px) {
  .section { padding: 72px 0; }

  .hero { padding: 80px 0 90px; }
  .hero-inner { grid-template-columns: 1fr; gap: 40px; }
  .hero-art { order: 1; max-width: 480px; margin: 0 auto; }

  .cards-grid { grid-template-columns: 1fr 1fr; }
  .split { grid-template-columns: 1fr; gap: 40px; }
  .clients-grid { grid-template-columns: repeat(3, 1fr); }
  .steps { grid-template-columns: 1fr 1fr; }
  .values-grid { grid-template-columns: 1fr 1fr; }
  .form-wrap { grid-template-columns: 1fr; gap: 40px; }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 32px; }
}

/* Cards de servicios del home: 1 columna en mobile */
.cards-grid.services-home {
  grid-template-columns: 1fr 1fr;
  max-width: 880px;
  margin: 0 auto;
}

@media (max-width: 700px) {
  .cards-grid.services-home {
    grid-template-columns: 1fr;
    max-width: 420px;
  }
}

@media (max-width: 700px) {
  .nav-toggle { display: block; }

  .nav-list {
    position: fixed;
    top: 74px;
    right: -100%;
    width: 80%;
    max-width: 320px;
    height: calc(100vh - 74px);
    background: var(--dark);
    flex-direction: column;
    align-items: flex-start;
    padding: 30px 24px;
    gap: 22px;
    transition: right .35s ease;
    border-left: 1px solid rgba(255,255,255,0.05);
  }

  .nav-list.is-open { right: 0; }

  .nav-list a { font-size: 1.1rem; }

  .nav-cta { width: 100%; text-align: center; }

  .hero-stats { grid-template-columns: 1fr 1fr; }

  .cards-grid { grid-template-columns: 1fr; }
  .clients-grid { grid-template-columns: 1fr 1fr; }
  .steps { grid-template-columns: 1fr; }
  .values-grid { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; }

  .cta-banner { padding: 44px 24px; }
  .cta-banner::before { font-size: 14rem; }

  .form-card { padding: 26px 22px; }

  .platforms-row { gap: 28px; }
  .platform-pill { font-size: 0.9rem; }

  .wa-float { width: 54px; height: 54px; bottom: 18px; right: 18px; }
  .wa-float svg { width: 26px; height: 26px; }
}

@media (max-width: 440px) {
  h1 { font-size: 2rem; }
  .container { padding: 0 18px; }
  .hero-stats { grid-template-columns: 1fr; }
}

/* ----- Carrusel de clientes ----- */
.marquee {
  position: relative;
  overflow: hidden;
  padding: 24px 0;
  -webkit-mask-image: linear-gradient(90deg, transparent 0%, #000 8%, #000 92%, transparent 100%);
  mask-image: linear-gradient(90deg, transparent 0%, #000 8%, #000 92%, transparent 100%);
}

.marquee-track {
  display: flex;
  gap: 40px;
  width: max-content;
  animation: marquee 32s linear infinite;
  align-items: center;
}

.marquee:hover .marquee-track {
  animation-play-state: paused;
}

@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

.client-logo {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 20px 36px;
  border: 1px solid var(--gray-soft);
  border-radius: 12px;
  background: var(--white);
  white-space: nowrap;
  min-width: 200px;
  height: 100px;
  color: var(--gray);
  transition: all .25s ease;
  text-decoration: none;
  filter: grayscale(20%);
}

.client-logo:hover {
  border-color: var(--gray);
  transform: translateY(-3px);
  filter: grayscale(0%);
  box-shadow: 0 10px 30px -10px rgba(0,0,0,0.15);
}

.section-dark .client-logo {
  background: rgba(255,255,255,0.04);
  border-color: rgba(255,255,255,0.08);
}

.section-dark .client-logo:hover {
  background: rgba(255,255,255,0.08);
  border-color: rgba(255,255,255,0.2);
}

/* Logos individuales por marca — tipografía y look fiel a cada uno */
.logo-fidela {
  font-family: 'Brush Script MT', 'Lucida Handwriting', cursive;
  font-size: 2.1rem;
  font-weight: 400;
  color: #c93434;
  font-style: italic;
  letter-spacing: 0;
}
.section-dark .logo-fidela { color: #ff6b6b; }

.logo-malika {
  font-family: var(--font-body);
  font-size: 1.55rem;
  font-weight: 300;
  color: var(--gray);
  letter-spacing: 0.4em;
  text-transform: uppercase;
}
.section-dark .logo-malika { color: #d4d4d4; }

.logo-temple {
  font-family: 'Georgia', 'Times New Roman', serif;
  font-size: 1.6rem;
  font-weight: 700;
  color: var(--dark);
  letter-spacing: 0.18em;
  text-transform: uppercase;
}
.section-dark .logo-temple { color: var(--light); }

.logo-rebelion {
  font-family: 'Impact', 'Arial Black', sans-serif;
  font-size: 1.85rem;
  font-weight: 900;
  color: var(--dark);
  letter-spacing: 0.02em;
  text-transform: uppercase;
  font-style: italic;
  transform: skewX(-6deg);
}
.section-dark .logo-rebelion { color: var(--light); }

.logo-todocintas {
  font-family: var(--font-display);
  font-size: 1.55rem;
  font-weight: 800;
  color: var(--gray);
  letter-spacing: -0.01em;
  text-transform: lowercase;
}
.logo-todocintas .accent { color: var(--orange); }
.section-dark .logo-todocintas { color: var(--light); }

.logo-seinatex {
  font-family: 'Arial', 'Helvetica', sans-serif;
  font-size: 1.55rem;
  font-weight: 700;
  color: #2a4d7a;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}
.section-dark .logo-seinatex { color: #5b8acf; }

/* ----- Categorías de servicios (sub-tabs) ----- */
.cat-group {
  margin-bottom: 56px;
}

.cat-title {
  text-align: center;
  margin-bottom: 32px;
}

.cat-title span {
  display: inline-block;
  padding: 6px 18px;
  background: rgba(248,130,56,0.12);
  color: var(--orange);
  border-radius: 999px;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.78rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  margin-bottom: 10px;
}

.cat-title h3 {
  font-size: 1.6rem;
  margin: 0;
}

.cat-title p {
  max-width: 520px;
  margin: 8px auto 0;
  font-size: 0.95rem;
}

/* ----- CTA formal (estilo propuesta — sobrio) ----- */
.cta-simple {
  background: var(--dark);
  border-left: 4px solid var(--orange);
  border-radius: var(--radius);
  padding: 48px 56px;
  color: var(--light);
  position: relative;
  overflow: hidden;
  display: grid;
  grid-template-columns: 1.4fr auto;
  gap: 32px;
  align-items: center;
}

.cta-simple::after {
  content: "";
  position: absolute;
  right: -60px;
  top: 50%;
  transform: translateY(-50%);
  width: 240px;
  height: 240px;
  background: radial-gradient(circle, rgba(248,130,56,0.12), transparent 70%);
  border-radius: 50%;
  pointer-events: none;
}

.cta-simple .cta-content {
  position: relative;
  z-index: 1;
}

.cta-simple .cta-eyebrow {
  display: inline-block;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.75rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 12px;
}

.cta-simple h2 {
  color: var(--light);
  margin-bottom: 10px;
  position: relative;
  font-size: clamp(1.4rem, 2.6vw, 1.9rem);
  line-height: 1.2;
}

.cta-simple p {
  color: #c9c9c9;
  font-size: 0.98rem;
  max-width: 540px;
  margin: 0;
  position: relative;
}

.cta-simple .btn-row {
  justify-content: flex-end;
  position: relative;
  z-index: 1;
  margin: 0;
}

.cta-simple .btn-dark {
  background: var(--orange);
  color: var(--dark);
}
.cta-simple .btn-dark:hover {
  background: var(--orange-dark);
  color: var(--white);
}

@media (max-width: 760px) {
  .cta-simple {
    grid-template-columns: 1fr;
    padding: 36px 28px;
    text-align: left;
  }
  .cta-simple .btn-row {
    justify-content: flex-start;
  }
}

/* ----- Stack / Herramientas ----- */
.stack-block {
  background: var(--white);
  border: 1px solid var(--gray-soft);
  border-radius: var(--radius);
  padding: 32px 28px;
  height: 100%;
}

.stack-block h3 {
  font-size: 1.05rem;
  margin: 0 0 18px;
  display: flex;
  align-items: center;
  gap: 10px;
}

.stack-block h3 .dot {
  display: inline-block;
  width: 8px;
  height: 8px;
  background: var(--orange);
  border-radius: 50%;
}

.stack-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.stack-tag {
  display: inline-flex;
  align-items: center;
  padding: 7px 14px;
  background: var(--gray-bg);
  color: var(--dark);
  border-radius: 999px;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 0.82rem;
  letter-spacing: 0.01em;
  border: 1px solid var(--gray-soft);
  transition: all .2s ease;
}

.stack-tag:hover {
  background: var(--orange);
  color: var(--dark);
  border-color: var(--orange);
}

.stack-tag.featured {
  background: rgba(248,130,56,0.12);
  color: var(--orange-dark);
  border-color: rgba(248,130,56,0.3);
  font-weight: 700;
}

/* ----- Highlight callout (estilo Looker) ----- */
.highlight-box {
  background: var(--dark);
  border: 1px solid var(--gray);
  border-radius: var(--radius);
  padding: 28px 32px;
  margin-top: 32px;
  display: flex;
  align-items: center;
  gap: 24px;
  position: relative;
  overflow: hidden;
}

.highlight-box::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0;
  bottom: 0;
  width: 4px;
  background: var(--orange);
}

.highlight-box .hb-icon {
  width: 56px;
  height: 56px;
  flex-shrink: 0;
  background: rgba(248,130,56,0.18);
  color: var(--orange);
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
}

.highlight-box .hb-icon svg { width: 28px; height: 28px; }

.highlight-box .hb-text { color: var(--light); }
.highlight-box .hb-text strong {
  color: var(--orange);
  font-family: var(--font-display);
  font-weight: 700;
  display: block;
  font-size: 0.78rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  margin-bottom: 6px;
}
.highlight-box .hb-text p {
  color: #d4d4d4;
  margin: 0;
  font-size: 0.97rem;
}

@media (max-width: 700px) {
  .highlight-box { flex-direction: column; align-items: flex-start; padding: 22px; }
}

/* ----- Sección "Impulsar tu negocio" (estilo Eleven) ----- */
.impulse {
  background: var(--white);
  padding: 100px 0;
}

.impulse-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}

.impulse-text h2 {
  font-size: clamp(2rem, 4vw, 3.2rem);
  margin-bottom: 24px;
  line-height: 1.05;
}

.impulse-text h2 .accent {
  font-family: 'Playfair Display', Georgia, serif;
  font-style: italic;
  font-weight: 500;
  color: var(--orange);
}

.impulse-text > p {
  font-size: 1.05rem;
  color: var(--gray);
  max-width: 460px;
  margin-bottom: 28px;
}

.impulse-image {
  position: relative;
  border-radius: 24px;
  overflow: hidden;
  aspect-ratio: 4 / 3;
  background: var(--gray-bg);
  box-shadow: 0 30px 60px -20px rgba(27, 28, 30, 0.22);
}

.impulse-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: grayscale(45%) saturate(0.9) contrast(1.02) brightness(0.97);
  transition: filter .4s ease;
}

.impulse-image:hover img {
  filter: grayscale(15%) saturate(1) contrast(1.04);
}

.impulse-stats {
  position: absolute;
  inset: 0;
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 14px;
  padding: 32px;
  pointer-events: none;
}

.stat-pill {
  background: var(--white);
  padding: 12px 20px;
  border-radius: 999px;
  box-shadow: 0 12px 30px -8px rgba(0,0,0,0.22);
  font-family: var(--font-display);
  font-weight: 700;
  color: var(--dark);
  font-size: 0.95rem;
  align-self: flex-start;
  display: inline-flex;
  align-items: baseline;
  gap: 8px;
}

.stat-pill .num {
  color: var(--orange);
  font-size: 1.15rem;
}

.stat-pill:nth-child(2) { align-self: center; }
.stat-pill:nth-child(3) { align-self: flex-end; }

/* ----- Logos partners (estilo Eleven) ----- */
.partners-strip {
  background: var(--white);
  padding: 64px 0 32px;
}

.partners-title {
  text-align: center;
  color: var(--gray);
  font-family: var(--font-body);
  font-size: 0.92rem;
  font-weight: 500;
  margin-bottom: 36px;
}

/* ----- Mockup laptop con dashboard adentro ----- */
.laptop-mockup {
  position: relative;
  width: 100%;
  max-width: 580px;
  margin: 0 auto;
  filter: drop-shadow(0 30px 50px rgba(27, 28, 30, 0.22));
}

.laptop-screen {
  position: relative;
  background: #1a1a1a;
  border-radius: 12px 12px 4px 4px;
  padding: 14px 14px 16px;
  box-shadow:
    inset 0 0 0 1px rgba(255,255,255,0.05),
    0 0 0 2px #0f0f0f;
}

.laptop-screen::before {
  content: "";
  position: absolute;
  top: 6px;
  left: 50%;
  transform: translateX(-50%);
  width: 6px;
  height: 6px;
  background: #2a2a2a;
  border-radius: 50%;
}

.laptop-display {
  background: var(--white);
  border-radius: 4px;
  overflow: hidden;
  aspect-ratio: 16 / 10;
  position: relative;
}

.laptop-base {
  position: relative;
  margin: 0 auto;
  width: 112%;
  margin-left: -6%;
  height: 14px;
  background: linear-gradient(180deg, #d4d4d4 0%, #b8b8b8 60%, #888 100%);
  border-radius: 0 0 16px 16px;
  box-shadow:
    inset 0 1px 0 rgba(255,255,255,0.6),
    0 4px 8px rgba(0,0,0,0.1);
}

.laptop-base::before {
  content: "";
  position: absolute;
  top: 0;
  left: 50%;
  transform: translateX(-50%);
  width: 22%;
  height: 5px;
  background: #999;
  border-radius: 0 0 8px 8px;
}

/* Dashboard adentro del mockup */
.hero-dashboard {
  position: relative;
  background: var(--white);
  padding: 18px 18px 14px;
  font-family: var(--font-body);
  color: var(--dark);
  height: 100%;
  display: flex;
  flex-direction: column;
}

.hd-header-simple {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 14px;
  padding-bottom: 10px;
  border-bottom: 1px solid #ececec;
}

.hd-header-simple .hd-eyebrow {
  font-family: 'Poppins', sans-serif;
  font-size: 0.58rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--gray);
  font-weight: 600;
  margin: 0;
  display: flex;
  align-items: center;
  gap: 6px;
}

.hd-header-simple .hd-eyebrow::before {
  content: "";
  width: 6px;
  height: 6px;
  background: var(--orange);
  border-radius: 50%;
}

.hd-header-simple .hd-tag {
  font-family: 'Poppins', monospace;
  font-size: 0.55rem;
  color: var(--gray);
  background: var(--gray-bg);
  padding: 3px 8px;
  border-radius: 4px;
  letter-spacing: 0.04em;
}

.hd-kpis {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 8px;
  margin-bottom: 14px;
  flex: 1;
}

.hd-kpi {
  background: #fafafa;
  border-radius: 8px;
  padding: 12px 10px;
  text-align: left;
  border: 1px solid #ececec;
  transition: transform .35s cubic-bezier(0.16, 1, 0.3, 1), box-shadow .35s ease, border-color .35s ease;
  cursor: default;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.hd-kpi:hover {
  transform: translateY(-6px);
  box-shadow: 0 22px 40px -12px rgba(248, 130, 56, 0.18), 0 0 0 1px rgba(248, 130, 56, 0.2);
  border-color: var(--orange);
}

.hd-kpi.featured {
  background: var(--dark);
  color: var(--light);
  border-color: var(--dark);
}

.hd-kpi.featured:hover {
  box-shadow: 0 22px 40px -12px rgba(0, 0, 0, 0.35), 0 0 0 1px var(--orange);
  border-color: var(--orange);
}

.hd-kpi-label {
  font-family: 'Poppins', sans-serif;
  font-size: 0.5rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--gray);
  margin-bottom: 6px;
  font-weight: 600;
  line-height: 1.3;
}

.hd-kpi.featured .hd-kpi-label { color: rgba(255,255,255,0.55); }

.hd-kpi-value {
  font-family: var(--font-display);
  font-size: 1.35rem;
  font-weight: 800;
  color: var(--dark);
  line-height: 1;
  margin-bottom: 4px;
  letter-spacing: -0.03em;
}

.hd-kpi.featured .hd-kpi-value { color: var(--orange); }

.hd-kpi-sub {
  font-size: 0.55rem;
  color: var(--gray);
  font-weight: 500;
  margin: 0;
  letter-spacing: 0.02em;
}

.hd-kpi.featured .hd-kpi-sub { color: #d4d4d4; }

.hd-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-top: 10px;
  border-top: 1px solid #ececec;
}

.hd-footer-left {
  display: flex;
  align-items: center;
  gap: 6px;
  font-size: 0.55rem;
  color: var(--gray);
  letter-spacing: 0.04em;
  font-family: 'Poppins', sans-serif;
}

.hd-live-dot {
  width: 5px;
  height: 5px;
  background: #16a34a;
  border-radius: 50%;
  animation: hd-pulse 1.6s ease infinite;
}

@keyframes hd-pulse {
  0%, 100% { opacity: 1; transform: scale(1); box-shadow: 0 0 0 0 rgba(22,163,74,0.4); }
  50% { opacity: 0.7; transform: scale(1.2); box-shadow: 0 0 0 6px rgba(22,163,74,0); }
}

.hd-brand {
  font-family: 'Poppins', sans-serif;
  font-size: 0.58rem;
  font-weight: 800;
  color: var(--orange);
  letter-spacing: 0.2em;
}

/* KPIs reales tipo Looker Studio */
.hd-kpis-real {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  margin: 0 0 14px;
  border-top: 1px solid #ececec;
  border-bottom: 1px solid #ececec;
}

.hd-kpi-real {
  padding: 10px 12px;
  border-right: 1px solid #ececec;
  text-align: left;
}

.hd-kpi-real:last-child {
  border-right: none;
}

.hd-kpi-real-label {
  font-family: 'Poppins', sans-serif;
  font-size: 0.5rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--gray);
  font-weight: 600;
  margin-bottom: 4px;
}

.hd-kpi-real-value {
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: 800;
  color: var(--dark);
  line-height: 1;
  margin-bottom: 4px;
  letter-spacing: -0.02em;
}

.hd-kpi-real-delta {
  font-family: 'Poppins', sans-serif;
  font-size: 0.55rem;
  font-weight: 600;
}

.hd-kpi-real-delta.up { color: #16a34a; }
.hd-kpi-real-delta.down { color: #dc2626; }

/* Gráfico de líneas */
.hd-chart {
  flex: 1;
  display: flex;
  flex-direction: column;
  margin-bottom: 12px;
  min-height: 0;
}

.hd-chart-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 8px;
}

.hd-chart-title {
  font-family: 'Poppins', sans-serif;
  font-size: 0.55rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--gray);
  font-weight: 600;
}

.hd-chart-legend {
  display: flex;
  gap: 10px;
  font-size: 0.55rem;
  color: var(--gray);
  font-family: 'Poppins', sans-serif;
  font-weight: 500;
}

.hd-chart-legend span {
  display: inline-flex;
  align-items: center;
  gap: 4px;
}

.hd-chart-legend i {
  display: inline-block;
  width: 8px;
  height: 2px;
  border-radius: 2px;
}

.hd-chart-svg {
  width: 100%;
  flex: 1;
  min-height: 70px;
  display: block;
}

.hd-line-1 {
  stroke-dasharray: 800;
  stroke-dashoffset: 800;
  animation: hd-draw 2s cubic-bezier(0.16, 1, 0.3, 1) 0.4s forwards;
}

@keyframes hd-draw {
  to { stroke-dashoffset: 0; }
}

/* Animación de entrada de las KPIs */
.hd-kpi {
  opacity: 0;
  transform: translateY(12px);
  animation: hd-kpi-in 0.7s cubic-bezier(0.16, 1, 0.3, 1) forwards;
}

.hd-kpi:nth-child(1) { animation-delay: 0.1s; }
.hd-kpi:nth-child(2) { animation-delay: 0.2s; }
.hd-kpi:nth-child(3) { animation-delay: 0.3s; }
.hd-kpi:nth-child(4) { animation-delay: 0.4s; }

@keyframes hd-kpi-in {
  to { opacity: 1; transform: translateY(0); }
}

@media (max-width: 500px) {
  .hd-kpi-value { font-size: 2rem; }
  .hero-dashboard { padding: 24px 20px 18px; }
}

.hero-photo .photo-tag {
  position: absolute;
  bottom: 14px;
  left: 14px;
  background: rgba(27, 28, 30, 0.85);
  backdrop-filter: blur(6px);
  -webkit-backdrop-filter: blur(6px);
  color: var(--light);
  padding: 6px 14px;
  border-radius: 999px;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 0.7rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.hero-photo .photo-overlay {
  position: absolute;
  top: 14px;
  right: 14px;
  background: rgba(255,255,255,0.95);
  backdrop-filter: blur(6px);
  -webkit-backdrop-filter: blur(6px);
  padding: 8px 14px;
  border-radius: 999px;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.78rem;
  color: var(--dark);
  box-shadow: 0 8px 20px -4px rgba(0,0,0,0.18);
}

@media (max-width: 960px) {
  .impulse { padding: 72px 0; }
  .impulse-grid { grid-template-columns: 1fr; gap: 40px; }
  .hero-photos { height: 320px; }
}

/* ----- Carrusel de certificaciones ----- */
.certs-marquee {
  position: relative;
  overflow: hidden;
  padding: 28px 0;
  -webkit-mask-image: linear-gradient(90deg, transparent 0%, #000 6%, #000 94%, transparent 100%);
  mask-image: linear-gradient(90deg, transparent 0%, #000 6%, #000 94%, transparent 100%);
}

.certs-track {
  display: flex;
  gap: 24px;
  width: max-content;
  align-items: stretch;
  animation: certsMarquee 38s linear infinite;
}

.certs-marquee:hover .certs-track {
  animation-play-state: paused;
}

@keyframes certsMarquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

.cert-card {
  background: var(--white);
  border: 1px solid var(--gray-soft);
  border-radius: var(--radius);
  padding: 22px 24px;
  display: flex;
  align-items: center;
  gap: 16px;
  transition: all .25s ease;
  min-width: 320px;
  flex-shrink: 0;
}

.cert-card:hover {
  transform: translateY(-3px);
  box-shadow: 0 18px 40px -16px rgba(0,0,0,0.18);
  border-color: var(--gray-light);
}

.cert-card .cert-logo {
  width: 56px;
  height: 56px;
  border-radius: 14px;
  background: var(--gray-bg);
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
  flex-shrink: 0;
}

.cert-card .cert-logo svg {
  width: 34px;
  height: 34px;
}

.cert-card .cert-info {
  display: flex;
  flex-direction: column;
  gap: 4px;
  min-width: 0;
}

.cert-card h4 {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.95rem;
  margin: 0;
  line-height: 1.3;
  color: var(--dark);
}

.cert-card .cert-issuer {
  font-size: 0.8rem;
  color: var(--gray);
  font-weight: 500;
  margin: 0;
  letter-spacing: 0.02em;
}

@media (max-width: 500px) {
  .cert-card { min-width: 280px; padding: 18px 20px; }
}

/* ----- Reveal animations ----- */
.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity .7s ease, transform .7s ease;
}
.reveal.in {
  opacity: 1;
  transform: translateY(0);
}